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Product Research & Design
Discovery: The first step in IB’s development process is to understand the client's problem through a statement or product brief and conduct an audit of the current product to understand its strengths and weaknesses. We then evaluate competitive products for market gaps and conduct customer research including observation techniques (ethnography), quantitative techniques (Censys® feature prioritization) and development of customer segmentation.
Design Exploration: The next step is to explore creative design concepts from mild to wild within the constraints of the research criteria. Designers work with the empirical criteria of prioritized requirements, ergonomic, technology, manufacturing and cost constraints. Visualized personas created from the market segmentation provide the necessary empathy for the designers to design appropriately for the targeted customers.
Design: Upon approval of one direction our engineering team takes the design and translates it into the necessary documentation to begin bench top and functional prototypes. Manufacturing, tooling and cost constraints are the focus while faithfully maintaining the design intent.
Validation: IB’s research team will test the design to insure conformance to customer requirements and benchmark the design against the current product and competitive products. We will test for intent to purchase and determine price elasticity for features and the product in general. In this stage we will make any final modifications to the design, make color, material and finish specifications and transfer documentation to manufacturing.
Discovery: The first step in IB’s development process is to understand the client's problem through a statement or product brief and conduct an audit of the current product to understand its strengths and weaknesses. We then evaluate competitive products for market gaps and conduct customer research including observation techniques (ethnography), quantitative techniques (Censys® feature prioritization) and development of customer segmentation.
Design Exploration: The next step is to explore creative design concepts from mild to wild within the constraints of the research criteria. Designers work with the empirical criteria of prioritized requirements, ergonomic, technology, manufacturing and cost constraints. Visualized personas created from the market segmentation provide the necessary empathy for the designers to design appropriately for the targeted customers.
Design: Upon approval of one direction our engineering team takes the design and translates it into the necessary documentation to begin bench top and functional prototypes. Manufacturing, tooling and cost constraints are the focus while faithfully maintaining the design intent.
Validation: IB’s research team will test the design to insure conformance to customer requirements and benchmark the design against the current product and competitive products. We will test for intent to purchase and determine price elasticity for features and the product in general. In this stage we will make any final modifications to the design, make color, material and finish specifications and transfer documentation to manufacturing.
