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Bob Worrell has built a reputation for intelligent product design since 1976. He provides an interdisciplinary approach to product and brand development, utilizing strategy, research, design and engineering to create cutting-edge victories for a wide range of clients. Bob is the inventor of Censys®, a proprietary customer research process that projects customer behavior and streamlines the product-to-market process. He has also invented and acquired software and methodologies that focus the design process, including OnTask®, The DesignBrand Strategy™ and Design-Path®.
Bob has been an IDSA National Board Member, is on the board of advisors of the College of Design and is an advisor to the Innovation by Design Program at the Carlson School of Management, both at the University of Minnesota. He served on the 2004 AAMI committee on design and human factors and was named one of the 100 notable people in the medical device industry in 2004. Mr. Worrell has a Bachelor of Arts degree in Industrial Design from Purdue University.
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